I use the olive oil + sugar scrub as a body exfoliator now, and I was amazed by how smooth and (very!) soft my skin was after that because of the olive oil.

Ended up googling for uses of olive oil, and here are some:

For face

• Soothe chapped lips by smoothing on some olive oil.

For body

• Bad sunburn? Mix olive oil with white vinegar and apply before a warm bath to soothe and heal the burn.
• Add a couple of tablespoons of olive oil to your bath to calm red, irritated skin.
• Olive oil makes a great anti-aging moisturizer, since it contains polyphenol hydroxytyrosol, an antioxidant that helps to hold cell walls intact and thus reduce the signs of aging.
• Smooth generously onto hands before bed, put on white cotton gloves, and wake up with soft, youthful hands.
• Sensitive skin? Go easy on your legs by using olive oil as a shaving cream.
• Rub on elbows and knees for intense moisturizing.

For hair

• Banish frizzy hair by putting a couple of drops of olive oil in dry hair.
• Massage olive oil into your hair, then leave hair covered with a shower cap for 30 minutes. Shampoo and discover softer, more lustrous hair with fewer split ends.

[Source]

P/S: I don’t use those for cooking; it just doesn’t make sense to me. I use drugstore olive oil which is enriched with vitamins.